Philips: Making Sense of Simplicity |
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"So few of the products companies make these days are designed so regular human beings can get them up and running in no time at all."1 - Charles Cooper, Executive Editor, CNET News.com, in December 2006. "After all, what is the purpose of designing a product for consumers if they are not able to use it?"2 - Paul Ziven, CEO, Philips Electronics North America, in December 2006. "Many companies recognize the role of design-led innovation. But we at Philips have gone one step further with a special differentiator in this area: we believe in simplicity-led design...which is our springboard to even greater innovation."3 - Gerard Kleisterlee, President and CEO, Philips, in January 2006. Introduction
Philips, a Dutch company, started off as a manufacturer of light bulbs and electrical equipment. Over the years, it remained at the vanguard of technology, credited with several inventions such as the audiocassette, the CD, the DVD, etc.
Philips: Making Sense of Simplicity - Next Page>> 1] Charles Cooper, "Why it's so hard not to be a
tech grinch," www.news.com.com, December 01, 2006. |
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